In early 2014, for the first time ever, the internet usage on mobile devices exceeded the PC usage (comScore – US data). So the question, why mobile PPC? Because mobile is the present and it’s the future. It’s the present in the US and the future all around the world. PPC mobile means different things:
- to promote smartphones apps and tablet apps (app download, app installs, app engagement, app re-engagement);
- to promote your website on mobile devices.
What about the ROI? Mobile ads convert less but mobile bids are less expensive with respect to desktop campaigns. Being on mobile is something valuable. Anyway, a data driven approach is the best way to evaluate the profitability of a campaigns.
WHAT DOES IT MEAN TO OPTIMIZE THE ROI OF MOBILE PPC CAMPAIGNS?
It means to build a mobile optimized strategy for your account (mobile text-ads, mobile ad extensions, mobile optimized keywords).
It means to show your ads both within applications and on mobile websites.
HOW DOES IT WORK?
The ROSSIWebs team approach to MOBILE PPC is the following:
Contact us and tell us about your business, your goals, your budget, and what kind of other digital advertising you’re doing. If you have a Google Analytics account, please provide us the “Read only access”. This will allow us to collect more info on your business and to provide you with a better service.
In return, we will provide you with a free MOBILE PPC AUDIT and SUITABILITY for your business.
And then? After any agreements we will proceed in the following way:
MOBILE CAMPAIGNS STRUCTURING
- Adwords – mobile optimized search and display campaigns;
- Adwords – mobile call only campaigns;
- Bing – mobile optimized search campaigns;
- Social media – mobile optimized campaigns.
- Daily/weakly changes of keywords/bids
- Monthly report
Have you any doubts? Contact us for a FREE PPC PLAN.
Would you like to discover the other services of ROSSIWeb company? Discover Adwords PPC, Bing&Yahoo PPC, Social Media PPC, E-commerce PPC, Youtube PPC, Local PCC, All inclusive PPC, International PPC and the PPC optimization service.